My Journal
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professional insights

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Why do we buy from small shops and businesses? Corona Research Part I

The Corona crisis has dramatically changed our life, both as consumers and business owners. Many problems it which it has created, however, were existing problems which until recently remained under the surface. The demanding world of business often forces us to become reactive and responsive rather...

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5 Key findings of analyzing over 2,500 Viennese small businesses- part 2

The pain felt by small business owners these days is well known to me personally. I’m a small business owner myself, a tourism company which had to shut down due to the government’s measurements. My personal case shows that sometimes the crisis is indeed bigger than us, no matter how much we tho...

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Becoming an expert at age 11- my fish story

For as long as i can remember i loved animals. My dreams as a child constantly shifted from owning a dog to a cat, then to birds, snakes, lizards, and finally fish. The last option was also the only logical possibility, as we lived in a the smallest apartment in the neighborhood. We didn’t buy our...

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How can I be a consultant?

When i first started offering freelance consulting services, i felt quite uneasy. Although being 21 years old, i had quite a long resume behind me including several management position in three different industries. My background, upbringing and life circumstances forced me to outperform my competit...

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